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Contact Information

CTE Coordinator: Send a message
Address: 6500 Soquel Dr
Aptos, CA 95003

Marketing, Sales, & Services
Career Pathway

The three pathways in this sector are Marketing, Professional Sales, and Entrepreneurship/Self-Employment. All three emphasize training to meet the growing need for marketing professionals with skills in communication, small business, self-employment, advertising, marketing strategies, product and service management, and promotion and selling concepts. These pathways provide a firm foundation for advanced education, entry to a career, and success in the global marketplace. All industry sectors include entrepreneurship and marketing, and therefore students in the Marketing, Sales, and Services sector have a variety of career options.


Departments & Programs

Department Programs Offered  
Business (BUS) Business A.S. Degree and Certificates of Achievement Contact Department
Journalism (JOURN) Journalism A.S Degree and Certificates of Achievement Contact Department

Job Market

Typical Position Median Salary*
Market Research Analyst $48,171
Marketing Manager $122,024
Meeting/Event Planner $45,037
Travel Agent $35,577

Reporter and Correspondent

$36,360
Technical Writer $70,240


*Information from the U.S. Bureau of Labor Statistics' Employment Statistics for Santa Cruz County, 2014 First Quarter Wages.

Occupational & Career Information
Search for an occupation by keyword in California or Santa Cruz and Monterey Counties and get wages and job outlook.)

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