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The three pathways in this sector are Marketing, Professional Sales, and Entrepreneurship/Self-Employment. All three emphasize training to meet the growing need for marketing professionals with skills in communication, small business, self-employment, advertising, marketing strategies, product and service management, and promotion and selling concepts. These pathways provide a firm foundation for advanced education, entry to a career, and success in the global marketplace. All industry sectors include entrepreneurship and marketing, and therefore students in the Marketing, Sales, and Services sector have a variety of career options.
|Business (BUS)||Business A.S. Degree and Certificates of Achievement||Contact Department|
|Journalism (JOURN)||Journalism A.S Degree and Certificates of Achievement||Contact Department|
|Typical Position||Median Salary*|
|Market Research Analyst||$48,171|
Reporter and Correspondent
*Information from the U.S. Bureau of Labor Statistics' Employment Statistics for Santa Cruz County, 2014 First Quarter Wages.
Occupational & Career Information
Search for an occupation by keyword in California or Santa Cruz and Monterey Counties and get wages and job outlook.)