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Cabrillo Extension Classes


Build Your Business!

Cabrillo College Extension is proud to partner with the Cabrillo College Small Business Development Center to present seminars to help you build your business!

Small Business Development Center

The SBDC was founded in 1985 and has served over 5,000 business owners, created over 2,200 jobs and has helped local businesses obtain over $79 million in capital investment. The SBDC provides free of charge, confidential advice to help your business get a healthy start, assist with expansion and increase your profits. The SBDC has fifteen advisors who will meet with you, at no cost, for business planning, increasing sales, analyze financial statements, implement bookkeeping systems and develop expansion plans. Specialists are available for Retail, Restaurants, Childcare and Agricultural operations.

The Cabrillo College SBDC has won national and state awards for excellence in operations and business growth of their clients. 100% of clients served stated they would recommend SBDC services to others! How can the SBDC help your business? Please call 831-479-6136 or go to for more information.


Boost Your Restaurants Bottom Line! Tips & Tools to Decrease Costs & Increase Profits

These seminars will help you increase the profit margins at your restaurant! Implementing some basic costing protocols and increasing check averages can greatly help you increase the bottom line. You will learn:

  • Forecasting and Budgeting
  • Establishing break-even points and profitability time lines
  • Product pricing techniques
  • Scheduling strategies to improve operations
  • How to reduce your controllable costs
  • How to improve your purchasing decisions and vendor relations
  • How to access follow-up, free of charge counseling for your restaurant

Cost for this seminar is only $30 thanks to the generous funding of the Economic Development Departments of the City of Santa Cruz and Santa Cruz County.

2 Thursdays, Oct. 30 & Nov. 6
8:30 - 11:00 am
Tony Hill Community Room, Santa Cruz Civic Auditorium, 307 Church Street
FEE: $30


register online


Tom Bruce is a nationally renown restaurant consultant known for his expertise in streamlining operations, customer service improvement programs and turn-around strategies.


Build a Better Business Program Series

Writing the Best Business Plan

This seminar will help you identify the most appropriate business planning format for starting or expanding a business, marketing basics, and a strategic plan to put your business on the road to success. Learn how to establish realistic goals and objectives, determine startup costs, as well as various methods of financing your startup.

Writing a Business Plan is the first step to obtaining free of charge counseling from the SBDC.


Date: Saturday, October 4
Time: 9:30 am to 12 noon
Place: Room 1606
Fee: $35

register online


Date: Tuesday, November 11
Time: 2 - 4:30 pm
Place: Room 1604
Fee: $35

register online

Keith Holtaway has been a Santa Cruz resident and entrepreneur for the past 35 years. He has been a small business consultant specializing in business planning for start-ups, turn around strategies for struggling businesses, and obtaining financing for business growth. Keith has worked with over 700 business owners from Carmel to Santa Rosa.


Recordkeeping for Small Business

This class will reveal the mysteries of accounting in plain language and give you everything a non-accountant saddled with keeping "the books" needs to know. Concepts and processes covered in this class will include: the bookkeeping cycle, accrual vs. cash vs. tax accounting, and the chart of accounts, journals and general ledger.

Double entry and single entry bookkeeping will be explained without the pain of "debit and credit" journal entries. Learn accounting concepts, to operate your small business more profitably.

This is an excellent prerequisite for those wishing to maintain their accounting records either manually or using computerized systems.

FAQ's for Recordkeeping for Small Business

Sat., Nov. 1
9 am - 1 pm
Room 432

Register by Sept. 8: $48
Register after Sept. 8: $56


register online

Carol Jensen - See bio below



QuickBooks Basics

Information systems professionals, personal consulting services, massage therapists, personal trainers, and sports trainers need QuickBooks, too! Take your home-based industry from hobby to business. Learn and apply basic accounting concepts, business structure, and sound recordkeeping procedures to your consulting/service business. Prepare Invoices, track your receivables, and predict timely collection. Accept credit/debit card payments. Gain familiarity with basic Financial Statements and how they help you grow your business. Know you are financially successful and document those all-important tax deductions.

The class is taught in a computer lab to ensure student hands-on experience with the software. Purchase of QuickBooks Pro is not required, but purchasing "QuickBooks Pro for Dummies" is recommended for those who do not own the software.

Students must bring a USB Memory Disk of at least 1 GB of memory to class. Mac users are welcome to bring their own laptops with QuickBooks already installed.


Date: 2 Sats., Nov. 15 & 22
Time: 9 am - 1 pm
Room: 516
Register by Sept. 8: $98
Register after Sept. 8: $109


register online


Carol Jensen specializes in financial aspects of start-up businesses and she is a Registered Tax Preparer (CTEC). Carol has taught QuickBooks and Real Estate at Cabrillo for many years.


Your Online Presence

With customers using social media to "check in", share websites and lodge complaints, it isn't a question of if your business has an online presence, but how well you are managing it.

These days a load it and leave it website and simply posting to a Facebook page just isn't enough. There is great value for your business' bottom line online if you know how to analyze and manage your online presence.

In this class business owners will learn how to shift their management of their online presence from merely tactical to strategic.

Date: Coming Soon!
Time: 2 - 4:30 pm
Place: Room 1606
Fee: $35

register online


Lydia Snider - See bio below


Leveraging Social Media to Grow Your Business

Your business might not need to be on every social media site, but you do need to make an informed decision on whether or not to engage on a social media platform. If you do engage, this class will help you develop that strategy.

In this class we will examine Facebook, LinkedIn, Twitter and Pinterest from a business strategy perspective. You will learn how to evaluate these and future emerging social media sites to determine if it is appropriate for your business. We will review realistic expectations of ROI of social media and how to leverage social media to grow your business.

Participants are encouraged to take Your Business' Online Presence – An Overview prior to this class.

Date: Saturday, October 11

Time: 9:30 am - 12:00 Noon
Place: Room 1606
Fee: $35

register online


Lydia Snider is a local specialist in helping non-profits, small businesses and individuals leverage the power of social media. A former educator, Lydia started a very successful business that was launched using social media to spread the word and increase sales. Lydia had one of the first Facebook pages and is dedicated to helping businesses use social media wisely and profitably.



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